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Hernandez, Jessica

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1No 1Yes

1adoption 1attitude toward the ad model 1mental-health 1sexual appeals 1sexual self-schema 1theoretical framework 1transformational consumption choices

1Rosenberger III, Philip 1Rosenberger III, Philip J.

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12011 12013

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Full Text

1No 1Yes

1adoption 1attitude toward the ad model 1mental-health 1sexual appeals 1sexual self-schema 1theoretical framework 1transformational consumption choices

1Rosenberger III, Philip 1Rosenberger III, Philip J.

Date

12011 12013

1Adobe Acrobat PDF

Title
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Date

Towards a framework for understanding enduring transformational consumption choices: a mental health perspective

- Hernandez, Jessica, Carlson, Jamie, Rosenberger III, Philip J.

Creator: Hernandez, Jessica , Carlson, Jamie , Rosenberger III, Philip J.
Resource Type: conference paper
Date: 2013

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Exploring the impact of sexual content and sexual self-schema on advertising effectiveness of Female consumers: a conceptual framework

- Hernandez, Jessica, Carlson, Jamie, Rosenberger III, Philip

Creator: Hernandez, Jessica , Carlson, Jamie , Rosenberger III, Philip
Resource Type: conference paper
Date: 2011

Exploring the impact of sexual content and sexual self-schema on advertising effectiveness of Female consumers: a conceptual framework

Creator: Hernandez, Jessica , Carlson, Jamie , Rosenberger III, Philip
Resource Type: conference paper
Date: 2011

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English (Australia)
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